News
from the Forrester Group:
I. Cheers for Cities: “Triumph of the City.”
II. Targeting Consumer's Decision Making Process.
III. Watch the Action: St. Joe Company is Volatile.
The
Forrester Group
has an excellent team of professionals to accelerate your company
to meet today's needs and tomorrow's expansion. Give us a call
at 727-439-8337 or email us at winning@theforrestergroup.com.
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Cheers
for Cities
Edward
Glaeser, a Harvard professor of economics, investigates the role
of cities in human achievement in his new book: “Triumph
of the City.”
Compare with Jane Jacobs: "The Death of Great American Cities"
which speaks of the decline of neighborhoods killing a source
of community.
Professor Glaeser triumphs the stacking of people in close proximity
within high-rise developments to create the inbreeding of ideas
and the reduction of the pollution of the suburbs fueled by large
houses to heat and cool along with car-only transport to work,
entertainment, groceries and children's recreation activities
all unavailable without, you guessed it: automotive transport.
Targeting
Consumer's Decision Making Process.
Rethink
your planning for 2011 if your marketing money is not hitting
your target, stop throwing marketing $$$ away.
What do you know about your consumers'
decision making process?
Today's consumer often reduce the number of products under consideration;
then evaluates seeking input from peers, reviewers, the brand
and competitors; the final decision is usually made at time
of purchase.
Thereafter the buyer enjoys, advocates and bonds with the brand-the
single most important push to buy is someone's advocacy for
the product.
Marketing dollars should be focused on producing advocates-the
blogger and influential spreader of the good news about an excellent
product, word-of-mouth.
Read more: "Branding in the Digital Age,
You're Spending Your Money in All the Wrong Places", David
Edelman, Harvard Business Review, December 2010. Also see: "The
Influentials," Ed Keller and Jon Berry.
Watch
the Action: St. Joe Company is Volatile.
St.
Joe Company a real estate developer stated Wednesday, February
16, 2011 that it was opposing the attempt by its largest shareholder
to replace the entire board.
St. Joe is located in the Panhandle of Florida. There has been
criticism of St. Joe's attempt to bring Southwest Airlines
to an airport nearby by covering any losses incurred by the airline.
Watch for updates on this company. http://www.joe.com
Check
out what our Group is up to at: http://www.theforrestergroup.com/services.html
The Forrester
Group has an excellent team of professionals to accelerate your
company to meet today's needs and tomorrow's expansion. Give us
a call: 727-439-8337. Check our experience at: http://www.theforrestergroup.com/about.html.
We're at your location with skilled professionals trained in research,
asking good questions to guide you to better answers for corporate
strategic planning and growth. Give us a call or send feedback
to winning@theforrestergroup.com.
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