Innovative
thinkers have"...the capacity to hold two diametrically opposing
ideas in their heads...without panicking or simply settling for
one alternative or the other, they're able to produce a synthesis
that is superior to either opposing idea." Roger Martin,
The Opposable Mind.
This
issue:
1.
Check Your DNA for Innovation
2. Turn Existing Customers into Promoters
3. Why Businesses Dont Experiment
1.
Check Your DNA for Innovation
Do
you discover and connect questions and ideas from unrelated fields
into a creative explosion? Entrepreneur Fran Johnsson calls this
the "Medici effect," referring to the gathering of poets,
architects, painters, sculptors, scientists and philosophers by
the Medici family in Florence creating the flowering of the Renaissance.
Do you ask "Why?" and "Why not?" and "What
if?" Roger Martin in his book The Opposable Mind, innovators
are able to produce a synthesis of opposing ideas without settling
for one alternative or another. The Innovators DNA, Jeffrey H.
Dyer, Hal B. Gregersen and Clayton M. Christensen, Harvard Business
Review, December 2009.
Cambridge, England: Clare College: DNA double helix sculpture
(2005, Charles Jencks)
2.
Turn Existing Customers Into Promoters
"...our
best salesman is our customer. Treat that person right, he'll
walk out the door and sell for you." Jerry Murrell founder
of Five Guys Burgers and Fries, How I Did It, Inc. The Magazine
for Growing Companies.
Where to start? Determine customer type, have Managers obtain
routine feedback, let Customers know the importance of feedback,
determine the % of Detractors you convert into Promoters and the
$$ value on Converting Detractors into Promoters.
Get started!
3.
Why Businesses Dont Experiment
Don
Ariely, author of the popular Predictably Irrational (HarperCollins,
2008) and Professor of Behavioral Economics at Duke University
tells us why businesses don't experiment.
Answer:
"Companies
pay big money to consultants who are overly confident in their
intuition...When we pay consultants, we get an answer...not a
list of experiments to conduct...questions mean that we need to
keep thinking...asking good questions and gathering evidence usually
guides us to better answers." Why Businesses Don't Experiment,
HBR.ORG, April 2010
The
Forrester Group
has an excellent team of professionals to accelerate your company
into the "Medici effect." Give us a call: 727-439-8337.
Check our experience at: www.theforrestergroup.com. We're at your
location with skilled professionals trained in research, asking
good questions to guide you to better answers for corporate strategic
planning and growth. Give us a call or send feedback to winning@theforrestergroup.com.
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